The Guardians take on today’s current events by actually avoiding them with the three little pigs.

BBH London (Bartle Bogle Hegarty) and the guardian aims to recognise the way people today consume news in what ever way they choose to.

Winners of Titanium & Integrated Bronze Lion - Cannes Lions 2010

I know it’s a little old but IT’S FANTASTIC! 

Saatchi & Saatchi Australia – Creative
Holler – Digital
Momentum Worldwide – Below the Line

The top comment on YouTube at the moment is ‘I’ve generally held the viewpoint that if you need to advertise your university it probably sucks, you just demolished that viewpoint in the first 15 seconds of this video, nice work.’ 

 I don’t think that’s true, it’s to tempt undergrads from going to other uni’s, and possibly to showcase students work from around Central Institute of Technology.

Marketing With a Fake Accent and Real Guns FPSRussia shoots, scores By Gabriel Beltrone.

‘Dmitri Potapoff, a “Professional Russian” YouTube persona, has a gamer’s dream gig: getting paid to shoot guns. Big guns.

The man pulling the trigger—reportedly an American named Kyle Myers—declined to be interviewed out of character, and even then only via email. But as Potapoff, toting heavy-duty weapons of all kinds and a somewhat convincing accent, he hosts a live-action series dedicated to displaying the power of various firearms. His show, FPSRussia, has more than 1.6 million subscribers, making it the 16th most followed channel on YouTube. One highlight of his shtick: Potapoff gleefully delights in blowing away the likeness of Justin Bieber.

The power of such a platform hasn’t been lost on marketers. A Sept. 1 episode featured Potapoff wielding an exploding crossbow, just like the one in id Software’s highly anticipated game Rage, to blow up a mannequin styled after a mutant from the title. Already it has netted 3 million views. A July video integrating a trailer for the movie 30 Minutes or Lessand a flamethrower has drawn more than 6.4 million views.

FPSRussia also generates a stream of income via a relationship with Machinima, a Los Angeles-based content company that places ads on user-generated channels. Just don’t expect to see any for the next Bieber album.’
http://www.adweek.com/news/advertising-branding/marketing-fake-accent-and-real-guns-134795 

Didn’t know there were claims flying around that he was american,  very cleaver though.

Ogilvy messing with viral videos on YouTube.

SIMPLE. But isn’t everything great in advertising ‘simple’

Now imagine if they didn’t ‘get it’

 I don’t know if it was real, I hope it is even if it was only the driving and they just green screened the band in.

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