‘Because I’m Worth It’
Intended to reflect the women’s rights movement of the early 1970s.
‘You’re worth it’ came into use in the early 90s.
While ‘Because We’re Worth It’ appeared in the early 2000s
Who knew L’Oréal could be so political.
Intended to reflect the women’s rights movement of the early 1970s.
‘You’re worth it’ came into use in the early 90s.
While ‘Because We’re Worth It’ appeared in the early 2000s
Who knew L’Oréal could be so political.
